Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
The business that ignores SEO is the business that leaves serious money on the table. According to Google, 53% of shoppers make a purchase after completing a search. Creating an effective SEO content strategy is essential to any business that wants to rank higher in search engine results and get more traffic (and customers!). This…
Local SEO should be a part of every company’s digital marketing strategy. But why is local SEO essential? Here is a guide to the importance of local SEO. The coronavirus pandemic has pushed more and more consumers and businesses online. That makes search engine optimization more important than it ever has been before. Maybe that…
The years roll on, and one thing that never stands still is SEO trends. We’re always looking to improve organic traffic and get first-page status on Google. This involves keeping up with changing tech and marketing spaces. You also need to keep up with faster speeds and figure out the needs of changing demographics. New…
Did you know that 53% of all website traffic comes from organic search? One of the benefits of SEO is its power to influence organic search results (in a way that’s more cost-effective than the average PPC). Plus, it can boost your business revenue! If you’re asking ”What is SEO?” and ”Why should I invest in…
Staying on top of follow-ups can change customer perception of your business and trigger them to buy. They allow for continuous nurturing and bonding with customers. If you’re looking to build stronger relationships, follow-up is the key. Keep reading for eleven ways to improve customer follow-up responses. 1. Design a User-Friendly Website It’s no surprise why…
If you were to guess how many follow-up connections it takes with a potential customer before a sale occurs, what would be your answer? Two times? Three times? No, even after the fourth time, 80% of potential customers still say they’re not interested. By this fourth follow-up, 92% of salespeople have given up on the sale. This is…
Work smart, not hard: This idea is the focus of many business strategies in 2021. Business processes and tasks now need a faster approach without sacrificing work quality. How do companies do that now? Nowadays, over 51% of businesses processes use business automation. Business automation is crucial in ensuring business success. On the fence about automating your…
Did you know that it takes eight cold calls to reach a prospective client, with 72 percent of all sales calls not being answered? Cold calling may sound like an outdated sales approach, but it’s still a common practice around the world. But once you’ve connected to a potential customer and eventually made a sale, what’s next?…
Are you struggling with low digital sales even when you have decent traffic? Chances are that your user interface doesn’t compel customers into buying your products. It’s also likely that most of your site’s visitors aren’t interested in the products. Global online sales are expected to rise to $4.921 trillion in 2021 from $4.213 trillion in 2020….