Local SEO should be a part of every company’s digital marketing strategy. But why is local SEO essential? Here is a guide to the importance of local SEO.
The coronavirus pandemic has pushed more and more consumers and businesses online. That makes search engine optimization more important than it ever has been before. Maybe that is why businesses in the United States alone spend more than $50 billion each year on the services of SEO and Internet marketing consultants!
As important as search engine optimization was before, the importance of local SEO has now increased to a new level. Many local businesses are starting to compete in the world of search engine optimization, which can make it harder for their competitors to stand out.
Read on to learn all about the most important things to understand why local SEO can be so important for a business!
What Is Local SEO?
Search engines use complicated algorithms to decide which web pages show up at the top of search results. However, these complicated algorithms often take location into account. Even if two people type in identical search phrases, the algorithm may provide them with different search results depending on where they are in the world.
Local search engine optimization is all about affecting how you show up when people in your local area search for relevant search terms. In other words, it helps people near you find you, but it does not help people far away from you find you online.
That makes local search engine optimization a poor strategy for businesses that want to gain customers from around the country or the world. On the other hand, it is an ideal strategy for reaching people who are nearby.
Local search engine optimization is also far less competitive than general search engine optimization. That means that a few strategic adjustments to your web pages can result in you showing up near the top of Google search engine results when potential customers in your locale search for terms related to your business.
A Great Local SEO Strategy Can Help You Stand Out From Your Competitors
These days, when people want to find a business, they often turn to Google first. Although this is very convenient, it means that it is unlikely that any business not on the front page will get much attention.
As more and more businesses move online, it will get harder to rank highly on Google search engine results. That makes it extra important to use search engine optimization to make sure that you still show up where your customers can find you.
If done correctly, this can even help you show up above your competitors. That can make you more competitive and help you stand out.
Applying Powerful Local SEO Tips Can Increase Your Organic Business Growth
Businesses use a variety of strategies to get customers. Sometimes, people walk by a building and become interested in what they sell and walk-in. However, you can only get so many customers that way.
As we have already discussed, a lot of customers end up finding businesses by using Google first. This is an important and valuable kind of organic growth.
You cannot use a billboard to reach the people who don’t happen to drive by that area. But search engine optimization can reach everybody in your geographical area.
SEO and Digital Marketing Can Help You Capture Customers Who Want to Buy Locally
Many people are interested in buying locally. They want to support their communities and get excited about the opportunity to buy from a business nearby.
Unfortunately, people often get frustrated when they search for businesses online. If all the top results are from farther away, they may give up and buy from one of these distant businesses.
Sometimes, showing up at the top of Google search engine results does not just mean that you can compete with the other top results. Sometimes it means being the only local business that shows up when some potential customers type in a certain search inquiry.
SEO Is an Extremely Efficient Company Marketing Investment
Some kinds of customer acquisition are extremely expensive. Ads of all kinds require you to constantly pay for them. As soon as you stop paying, you stop getting anything back from them.
On top of that, these kinds of ads often annoy people. They show up in front of people who are not interested in them.
Search engine optimization is a much more efficient marketing strategy. First of all, it lasts forever. Once you have improved the search engine optimization of your web pages, they will permanently rank higher on Google and other search engines.
You may have to slightly update your websites every so often. But as long as you do that, they are likely to always continue to rank higher than they otherwise would have.
Search engine optimization is also a great way to reach people who want to find you. Instead of annoying people with unwanted ads, you can make it as convenient as possible for people to find you when they are interested.
Understand the Importance of Local SEO for Your Business
We hope learning about the importance of local SEO has been helpful for you. Many people are used to competing and succeeding without establishing a strong online presence. Unfortunately, this may no longer be possible as the business landscape continues to evolve.
Learning more about local search engine optimization can help you take your business to the next level. To learn more about how to improve your search engine optimization or to speak with local SEO experts, feel free to reach out and get in touch with us here at any time!