How Marketing Lead Generation and Automation Go Hand-in-Hand
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How Marketing Lead Generation and Automation Go Hand-in-Hand

Marketing automation is one of the most powerful tools that marketing and sales departments can use to generate new leads. In fact, according to Annuitas Group, using marketing automation can increase qualified leads by 450% or more! Automation can play a significant role in aligning your sales and marketing departments. This eventually leads to more…

7 Automated Email Follow-Up Ideas that Will Keep Customers Coming Back
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7 Automated Email Follow-Up Ideas that Will Keep Customers Coming Back

Email marketing is one of the most effective platforms for gaining a positive ROI on your outreach efforts. According to Oberlo, for every $1 you spend on email marketing, you can expect an average return of $42.  The problem is that not everyone knows how to utilize email marketing to its fullest capabilities.  If used…

CRM with Marketing Automation: How Does It Work?
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CRM with Marketing Automation: How Does It Work?

In 2020 reports showed that software now represents 50 percent of the entire IT industry. With this in mind, what is CRM with marketing automation, and how can it benefit you? When it comes to growing your business, having the right tools at your disposal is crucial. However, with so many different programs to choose from and endless…

Customer Relationship Management: The Ultimate Guide to Understanding CRM
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Customer Relationship Management: The Ultimate Guide to Understanding CRM

Customer relationship management refers to the processes and strategies to optimize interactions with customers. Every business technically has a CRM. But levels differ based on the strategies and technologies.  As your business grows, you’ll need to streamline processes to maintain or boost customer experience. You’ll need a more efficient way to handle the increasing customer…

How to Create a Lead Nurturing Campaign Using the Power of Email
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How to Create a Lead Nurturing Campaign Using the Power of Email

Emailing is a popular form of communication, with around 4.3 billion email users worldwide. Tap into that potential customer base by building relationships with them through an email campaign.  A lead nurturing campaign enables you to move potential leads through your marketing funnel so that by the time they get to the end of it, they’re ready…