Customer relationship management is a process in which a business or other organization administers its interactions with customers.
Marketing automation is one of the most powerful tools that marketing and sales departments can use to generate new leads. In fact, according to Annuitas Group, using marketing automation can increase qualified leads by 450% or more! Automation can play a significant role in aligning your sales and marketing departments. This eventually leads to more…
Email marketing is one of the most effective platforms for gaining a positive ROI on your outreach efforts. According to Oberlo, for every $1 you spend on email marketing, you can expect an average return of $42. The problem is that not everyone knows how to utilize email marketing to its fullest capabilities. If used…
In 2020 reports showed that software now represents 50 percent of the entire IT industry. With this in mind, what is CRM with marketing automation, and how can it benefit you? When it comes to growing your business, having the right tools at your disposal is crucial. However, with so many different programs to choose from and endless…
In 2020 it was reported that 80 percent of data generated is not being utilized by companies. The question is, how can you use CRM automation to help you to utilize your data? When you think of big clients, you probably imagine attention and adoration. But with bigger clients come higher standards and higher demands….
Do you consider your business too small to invest in a CRM? You might be surprised to learn that around half of all small businesses (those with fewer than ten employees) use a CRM. So you don’t need a vast sales department to see the benefits that modern customer relationship software offers. In this guide, we’ll…
Customer relationship management refers to the processes and strategies to optimize interactions with customers. Every business technically has a CRM. But levels differ based on the strategies and technologies. As your business grows, you’ll need to streamline processes to maintain or boost customer experience. You’ll need a more efficient way to handle the increasing customer…
Emailing is a popular form of communication, with around 4.3 billion email users worldwide. Tap into that potential customer base by building relationships with them through an email campaign. A lead nurturing campaign enables you to move potential leads through your marketing funnel so that by the time they get to the end of it, they’re ready…