CRM with Marketing Automation: How Does It Work?
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CRM with Marketing Automation: How Does It Work?

In 2020 reports showed that software now represents 50 percent of the entire IT industry. With this in mind, what is CRM with marketing automation, and how can it benefit you? When it comes to growing your business, having the right tools at your disposal is crucial. However, with so many different programs to choose from and endless…

Customer Relationship Management: The Ultimate Guide to Understanding CRM
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Customer Relationship Management: The Ultimate Guide to Understanding CRM

Customer relationship management refers to the processes and strategies to optimize interactions with customers. Every business technically has a CRM. But levels differ based on the strategies and technologies.  As your business grows, you’ll need to streamline processes to maintain or boost customer experience. You’ll need a more efficient way to handle the increasing customer…

How to Create a Lead Nurturing Campaign Using the Power of Email
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How to Create a Lead Nurturing Campaign Using the Power of Email

Emailing is a popular form of communication, with around 4.3 billion email users worldwide. Tap into that potential customer base by building relationships with them through an email campaign.  A lead nurturing campaign enables you to move potential leads through your marketing funnel so that by the time they get to the end of it, they’re ready…