How Marketing Lead Generation and Automation Go Hand-in-Hand
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How Marketing Lead Generation and Automation Go Hand-in-Hand

Marketing automation is one of the most powerful tools that marketing and sales departments can use to generate new leads. In fact, according to Annuitas Group, using marketing automation can increase qualified leads by 450% or more! Automation can play a significant role in aligning your sales and marketing departments. This eventually leads to more…

7 Automated Email Follow-Up Ideas that Will Keep Customers Coming Back
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7 Automated Email Follow-Up Ideas that Will Keep Customers Coming Back

Email marketing is one of the most effective platforms for gaining a positive ROI on your outreach efforts. According to Oberlo, for every $1 you spend on email marketing, you can expect an average return of $42.  The problem is that not everyone knows how to utilize email marketing to its fullest capabilities.  If used…

Lead Generation for Manufacturers: Tips, Ideas, Automation, and More!

Lead Generation for Manufacturers: Tips, Ideas, Automation, and More!

Did you know that businesses that nature their leads get 50% more sales at 33% lower costs? Lead generation for manufacturers is essential to success in today’s market. However, manufacturing companies have unique lead generation needs. Not only do you need to reach potential customers early in the buying process, but you also need to…

10 Lead Generation Strategies for 2022
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10 Lead Generation Strategies for 2022

Are you looking for ways to generate more leads for your business? Leads are the lifeline of any business. Without them, your company will struggle to survive. Unfortunately, lead generation can be pretty challenging, especially if you’re unsure where to start. According to a report, over 61% of marketers find the lead generation process challenging. …

7 Powerful Tactics and Tools to Increase Lead Conversion
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7 Powerful Tactics and Tools to Increase Lead Conversion

Improve lead conversion, and you’ll generate more income. It’s as simple as that. Here are several strategies to achieve higher conversion rates. Did you know that over 91% of marketers say that their most important marketing goal is lead generation? Unfortunately, lead generation is the biggest challenge for 61% of marketers. If you want your business…

How to Create a Lead Nurturing Campaign Using the Power of Email
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How to Create a Lead Nurturing Campaign Using the Power of Email

Emailing is a popular form of communication, with around 4.3 billion email users worldwide. Tap into that potential customer base by building relationships with them through an email campaign.  A lead nurturing campaign enables you to move potential leads through your marketing funnel so that by the time they get to the end of it, they’re ready…

How to Automate Lead Nurturing Strategy: Understanding the Types of Leads
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How to Automate Lead Nurturing Strategy: Understanding the Types of Leads

Did you know that approximately 20% of startups fail within the first year? Although there is a variety of factors at play, one of the most common is the absence of a solid lead nurturing strategy. Lead nurturing is an essential part of the sales process, but it can be difficult to keep track of…