In 2020 reports showed that software now represents 50 percent of the entire IT industry. With this in mind, what is CRM with marketing automation, and how can it benefit you? When it comes to growing your business, having the right tools at your disposal is crucial. However, with so many different programs to choose from and endless…
Are you looking for ways to generate more leads for your business? Leads are the lifeline of any business. Without them, your company will struggle to survive. Unfortunately, lead generation can be pretty challenging, especially if you’re unsure where to start. According to a report, over 61% of marketers find the lead generation process challenging. …
Audience segmentation develops subgroups within your market. Learn how to segment an audience and the benefits of doing so with this guide. Digital marketing is fast on the rise, with spending in the sector poised to grow by close to $129 billion globally between 2021 and 2025. Marketers love this type of marketing because it’s significantly cheaper…
From its brainstorming to its implementation, get everything you need to develop a digital marketing funnel for your business in this guide. Did you know that more than sixty percent of business owners say that their biggest marketing struggle is generating leads? Despite their effectiveness at grabbing the attention of potential customers, many business owners don’t understand…
Learn the essentials of inbound marketing, its best practices, and tools to help you achieve results with this beginner’s guide. With well over 2 billion people now shopping online, the need for businesses to have a strong digital marketing strategy has never been greater. The fact is competition in the online marketplace can be brutal. To thrive,…