What does a typical engagement cost?

GA4 audits run mid four figures. Dashboard builds run low four figures depending on complexity. Server-side tagging and attribution work scope on the call. Fixed quote in writing before any work begins.

Do you do paid media reporting?

Yes, as part of broader analytics work. We'll pull Google Ads, Meta, and any other ad platforms into the dashboard. We don't run paid media campaigns ourselves; we focus on measuring what's working.

How does this connect to SEO and CRM work?

Tightly. The SEO work needs GA4 events to measure organic conversion. The CRM work needs source attribution from analytics to score leads. If you work with us across services, analytics is part of the integrated build.

What about consent and privacy?

Consent Mode v2 wired up correctly, server-side tagging where it makes sense, IP anonymization where required. We work with your existing consent platform (Cookiebot, OneTrust, etc.) or recommend one if you don't have one yet.

Can you fix tracking we set up ourselves or with another agency?

Almost always. Most fixes are well-known patterns once you've seen them: duplicate events, wrong conversion definitions, broken cross-domain tracking. We work in your existing GA4 and GTM accounts.

DATA ANALYTICS

Dashboards that answer the actual question.

GA4 audits, server-side tracking, custom dashboards, and attribution work. Built so a non-analyst on your team can answer the next question without calling us.

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OUR PERSPECTIVE

Measurement should reduce the meeting, not extend it.

Most agencies sell analytics as endless dashboards. Forty scorecards, every metric tracked, nobody reads them. Reporting becomes another meeting on the calendar instead of a thing that changes the decisions.

We do the opposite. Few metrics, each connected to a real business decision. The dashboard answers a single question at the top, and the rest is supporting context. If you cannot tell us what decision a chart drives, we take the chart off.

For most engagements the right size is one executive dashboard, one marketing dashboard, and one operations dashboard. Beyond that, returns diminish quickly.

WHAT WE DELIVER

Four kinds of engagement.

Most clients start with an audit, then pick one or two of the downstream builds from there.

GA4 audits and rebuilds.

Most GA4 installs are broken in subtle ways: events firing twice, conversions misconfigured, key pages not tracked, IP filters wrong. We audit, fix in place, and document what we changed. Most audits run one to two weeks.

Server-side tagging.

Browser-side analytics break a little more every time a browser ships a privacy update. Server-side tagging through Google Tag Manager (GTM) or a hosted alternative restores tracking accuracy without breaking consent compliance. Pairs with the CRM build when applicable.

Dashboards.

Looker Studio dashboards that load fast, read in plain English, and answer the actual question. Not the same eight scorecards you've seen on every agency template. Built so a non-analyst on your team can answer the next question without calling us.

Attribution.

First-touch, last-touch, position-based, or custom-modeled, depending on how your buying journey actually works. We are not selling you on data-driven attribution that requires more conversions than you have. The right model is the one that survives your sample size.

HOW WE WORK

Four phases, audit-first.

PHASE 1

Audit

We pull your GA4, GTM, ad platforms, and CRM together and produce a written audit. What's tracked correctly, what's broken, what's missing. Usually one week.
PHASE 2

Fix and instrument

We fix the broken events, instrument the missing ones, wire server-side tracking if needed, and connect the CRM. Most engagements ship the fixes in two to three weeks.
PHASE 3

Dashboards and reporting

Build the dashboards your team will actually read every Monday morning. Plain English, fast loading, the metrics that move the business.
PHASE 4

Train and hand off

We train your team to read the dashboards, modify them, and ask new questions. Documentation in plain English. Most teams are independent within four weeks.

QUESTIONS

Common questions about analytics work.

What does a typical engagement cost?: GA4 audits run mid four figures. Dashboard builds run low four figures depending on complexity. Server-side tagging and attribution work scope on the call. Fixed quote in writing before any work begins.
Do you do paid media reporting?: Yes, as part of broader analytics work. We'll pull Google Ads, Meta, and any other ad platforms into the dashboard. We don't run paid media campaigns ourselves; we focus on measuring what's working.
How does this connect to SEO and CRM work?: Tightly. The SEO work needs GA4 events to measure organic conversion. The CRM work needs source attribution from analytics to score leads. If you work with us across services, analytics is part of the integrated build.
What about consent and privacy?: Consent Mode v2 wired up correctly, server-side tagging where it makes sense, IP anonymization where required. We work with your existing consent platform (Cookiebot, OneTrust, etc.) or recommend one if you don't have one yet.
Can you fix tracking we set up ourselves or with another agency?: Almost always. Most fixes are well-known patterns once you've seen them: duplicate events, wrong conversion definitions, broken cross-domain tracking. We work in your existing GA4 and GTM accounts.

PAIRS WITH

Data Analytics sits inside the broader practice.

Most engagements end up pulling in one or two more capabilities from the list below. Same team, same project, no referral to a partner.

BEGIN HERE

Ready for analytics that earns its seat?

Book a 30-minute discovery call. We’ll look at your GA4 setup live on the call and tell you whether an audit would be worth it.

Book a Discovery Call