4 Tips for Choosing the Right Website Design Services

4 Tips for Choosing the Right Website Design Services

Website visitors are 32 percent more likely to leave a site if the load time goes up from one second to three seconds. That’s right. The difference between a potential customer and a would-have-been customer is a whole two seconds.

If your company is looking at different website design services, you already know that you can’t mess around when it comes to your online presence. But with new agencies popping up every other day, it can be hard to tell if you’re choosing the right web design service.

Fortunately, we’ve put together a list of essential tips to keep in mind as you search for a web designer. Keep reading to learn more.

1. Understand Your Web Design Needs

Have you ever visited a site and been in total awe of the layout and the design? Some companies have incredible taste that way.

But even if you’re a fan of the bells and whistles, there’s a very good chance that the corporate site that blew your socks off would be a terrible fit for your business. Here’s why:

According to SmallBizGenius, 88 percent of online shoppers will refuse to revisit a site if they’ve had a bad user experience.

A lot of web designing services will have stunning images and sites that are veritable works of art. But they might not know what it takes to design a website that turns tire-kickers into loyal paying customers.

Do you need a convenient way to display your products? Is it currently taking customers too long to sign up and make payments?

Your web design needs aren’t just limited to keeping things within budget — the UX matters too. Before any money changes hands, you’ll want to make sure that the agency you hire understands how to create a revenue-boosting site.

2. Review Their Portfolio

Imagine hiring a tax accountant who’d never heard of the IRS or a supplier with no sense of quality control. Your business would be in jeopardy if you did, right?

83 percent of surveyed U.S. shoppers admitted to looking around online before going to a store in person. If your website leaves a bad impression, you might not just be getting a few laughs and a second chance — you could be sending potential customers straight to your competition.

In order to make sure that your web design company can, in fact, design websites, you’ll want to take your time reviewing their portfolio. To do this, you’ll want to visit multiple sites and click through as many links as you can.

You may want to break your portfolio review into two parts:

  • Functionality
  • Aesthetic and strategy

During the first part of this discussion, you’ll be making sure that the website works. After all, there’s no reason to point to having a brand new website if nobody can access it. Here, you’ll be assessing details like the load times, the links, and the responsiveness of the site.

After you’ve reassured yourself that the website is operational, you’ll want to take a closer look at its design elements. This portion is a little bit more subjective, but you’ll want to look at things like font selection, use of images, and color schematics. Try to get a sense of whether the web design service has a style that meshes well with yours.

You can speak to the sales team and be reassured by your account manager until the cows come home. But the proof of a web design company’s skill can be seen in its portfolio.

3. Get a Sense of Their Process

At this stage, you’ve probably looked at the portfolio and done an informal audit of your website’s needs. Maybe you’ve even put together a shortlist of website designing services. Now you’re ready for the next step in the hiring process:

Assessing fit.

Everyone has known a person with tons of skills but an abrasive personality. You don’t want to be dealing with that kind of friction when you’re getting your website designed.

Do you want to be in the mix whenever there’s a decision being made with your web design project? How responsive does this company seem to be whenever you have questions?

At the end of the day, you want to work with a website design company that gets you. If you’re hands-on while their process is more hands-off, you could be in for a bumpy ride. And the opposite is true if projects are constantly being held up because the agency is always waiting on your responses.

There’s no right or wrong way to approach this. It’s just a matter of making sure that you and the agency have a certain level of professional compatibility.

4. Look For Additional Services

In many ways, the website design process is greater than the sum of its parts. Even before the designer goes to work, for instance, you’ll need to have a list of marketing assets and a comprehensive web design strategy. Then, after the site has been launched, there’s still the work involved with generating leads and keeping your site up and running.

The good news is that it’s not unusual for a website design service to offer PPC ad campaigns, SEO, and content production services. For this reason, you’ll want to think very seriously about your long-term plans for the site.

If you’re an e-commerce company, chances are that you won’t be making changes to your site all that often. But if you’re able to find a service that also helps its clients with SEO, to name one example, you’ll have found the perfect one-stop shop for your digital marketing needs.

Use These Tips When Hiring Website Design Services 

At the end of the day, anyone can fire up a website builder and promote themselves as a web designer. Professional web design is different, however, because the end product has to align with your business objectives.

Because so many website design services are available locally and through the internet, hiring can often be tricky. But fortunately, the tips we’ve just provided can point you in the right direction.

Would you like a new website? We specialize in building sites that are designed to look professional while helping you attract more clients. Book a consultation with us today. 

7 Questions to Ask Before Choosing a Web Design Service

7 Questions to Ask Before Choosing a Web Design Service

It is important to hire a reliable and professional web design service. Make sure you ask these 7 questions during the hiring process.

It takes about 50 milliseconds for someone to form an impression of your company.

This means your website needs to have an eye-catching design. Hiring the best professional is essential, or it could end up negatively impacting your business.

That means you need to ask a lot of questions of the web design service you’re considering to ensure they’re experienced and reliable. Here’s what you should ask them to ensure you’re hiring the best service for you.

1. Do You Have Experience in Our Industry?

While you should make sure that the web design company has years of experience behind them, you should also make sure they have examples of websites in your industry. 

This will show that they understand what your audience is and will know how to design the website to attract the right audience. They may have made beautiful websites before but if they have no idea what your industry is about or who you’re targeting, they may severely miss the mark and it could cost you in the long run.

They should also be able to do a market analysis of the industry in its current state. This will help them know exactly what needs to go into the site.

2. Can I See Examples of Websites You’ve Built?

The best web design service will have a portfolio of sites they’ve built so you can look through them. You’ll then have a better idea if their work is for you and if you want to proceed with having them design your website.

You can also use these examples to point out what things you like about their work and what you don’t, or what may not be relevant. Looking at examples not only gives you a better picture of the company but helps aid communication about what you want.

3. Do You Have References or Reviews?

Something else that will give you a great picture of a company is what their past clients think of them. 79% of consumers trust online reviews as much as advice from a loved one because they’re left by neutral third-party sources.

The company should have a good overall rating and you can also dive into the five-star and one-star reviews to see what they did well and what they didn’t.

If the company is reluctant to provide contacts for references, it may be another red flag, as they should be happy to let you inquire into their past work.

4. How Do I Contact You During the Project?

If you have questions at any point during the project, you should ensure you know who to contact and how to contact them. The last thing you want is to be running around in circles as you try to get answers about something.

Knowing whether someone prefers to be contacted by email or phone will also help you get the fastest reply rather than waiting around.

If the name of the person to contact changes, you should be updated immediately. Ensure the company’s aware of this and there’s always an open line of communication. They should also be able to contact you with questions.

5. How Involved Will I Be in the Design Process?

The answer to this will vary from company to company, but you should make sure it’s the right answer for you. For example, will the company contact you at every stage of the process for approval on your business website? Or will they mostly do it on their own and get your approval at the end?

Make sure you’re aware of this and happy with the way they work.

6. How Long Will the Process Take?

You should also ensure you know how long the process will take. Building a great business website can take time but once you’ve laid out the foundations of what you want to achieve together, they should be able to give you a rough timeline on when you can expect the finished product — or at least each stage of it. 

If they can’t give you a deadline or it seems too far away, it’s okay to walk away and find another website design company. Fortunately, there are a lot out there.

However, be realistic in your expectations. If you’re not sure why the deadline is so far away, then ask them about it. They can break things down into stages for you.

7. How Much Will This Cost?

The dreaded quote is another thing you need to consider. How much is this website going to cost and is it within your budget?

Don’t forget to consider the cost along with everything else though. The quote shouldn’t be the be-all and end-all. Whether it’s important to ensure it’s within your budget, the cheapest quote you get might be that way for a reason.

Maybe the company doesn’t have much experience or the website won’t have as many features.

Don’t overspend, but don’t undersell your website either. Having a good website will pay for itself in terms of bringing in business.

Hire the Best Web Design Service by Asking These Questions

If you ask these questions, you’ll be able to hire the best web design service. Your company website is vital for your business, so you shouldn’t hold back on any inquiries you have. Any good web design service will understand that you want to make sure you’re going to end the process with the best product possible.

Looking for a custom website that will give the best impression of your business? Contact us today for reliable and professional web design and marketing services.

7 Reasons to Use a Professional Website Design Service for Your Business

7 Reasons to Use a Professional Website Design Service for Your Business

Today’s online market is cutthroat. You need a top-tier website with good design and proper SEO to compete. The problem is this can be difficult, expensive, and time-consuming.

If you don’t have the resources or knowledge, a professional website design team can help you grow your business. From increasing speeds and better UI experience to game-changing SEO, it’s worth it. They can also provide reliable support and save you a long-term headache.

Here are some great reasons to use a professional website design service for your business.

1. Better Loading Speeds

There’s more to a website than its facade or UI. Not many know how the “behind the scenes” work, but it impacts user experience. Page load speeds, especially on mobile, can affect your consumer base.

With commerce now at our fingertips, not everyone is patient enough to wait for a laggy site or page. A professional website design can prevent this from happening to you. Don’t let your site and business suffer from incompetent programming.

Delving deeper, you’ll find that there are other factors that affect user experience. Going with a professional website design service can cover those for you, too.

2. Functional Designs

Work done by professionals will always show a profound difference. This is one main reason many of us hire an interior decorator, stylist, or even a make-up artist. The same applies to your website – not everyone can be a full-stack programmer overnight.

Furthermore, not everyone can provide functionality along with aesthetics. A professional design company will have the right team to help you build your ideal website. With a great design team at your side, you’ll have a unique business website design that provides the best experience.

3. Improved SEO Visibility

Beating the Google algorithm is what it takes to get in the top ranks. Being on the front page of Google pays and cracking the code on how to get there is what matters. This process, however, is tricky to master and hold down.

Keyword and backlink trends are always changing. Keeping up with it and staying updated is no easy feat. A good service can also apply their expertise to improve your rankings online.

More traffic translates to higher clicks and better profit. This is why SEO visibility should be one of the priorities of your business website.

4. Saves You Time (and Money)

Getting your website up and running online ASAP means more profit. That said, you need to have a good turnaround time when you decide to start setting it up. This process can be overwhelming if you’re new to the scene.

Depending on your business and clientele, this process can take several weeks. Two to four months at best, up to more if you’re looking to have your site optimized. Finding the right people who can deliver this and more will not only save you time but the stress and hassle to boot.

This, in turn, translates to you prioritizing other aspects of your business. This is especially valuable if you’re starting everything from scratch. Hiring the right people will save your sanity, time, and money.

5. Sustained and Reliable Support

Based on the industry you’re in and the services you provide, your clientele’s experience on your site doesn’t end once they click away. There are times when they’ll need or want to drop a line for follow-ups or other inquiries.

Managing this with ease as well as in a professional manner is important. This is especially when you’re a small start-up trying to get established. Also, note that while moving your business online has a lot of benefits, it also has several drawbacks.

Handling privacy issues, online threats, and cybercrime are only a few examples. Ensuring that you have these in the bag means having a trusted service managing things. The same also applies to you and your team.
If you’re experiencing any issues with the site, immediate solutions are crucial.

6. Keeps You Ahead of the Curve

Tech and the internet are always updating and innovating. Running a site that’s neck and neck with it will give you a major advantage. Regular maintenance, patches, updates, and back-ups are a must if you want to make sure things are running as smoothly as possible.

If your site is able to deal with all of these, then this makes for happy customers. If you find yourself behind, then your competition is sure to knock you out of the game. Don’t wait until you notice a significant drop in your traffic or profit.

The last thing you want is for it also to affect the reputation of your business. When this happens, digging yourself and your site out of the rut can get pricey and tumultuous.

7. Upholds a Lasting and Impactful Impression

There’s nothing more off-putting than a website that looks outdated or unfinished. Often, consumers find sites like these untrustworthy and sketchy. If you’re looking to improve your business, be it big or small, make sure your site has a good first impression.

The world will only continue to shift and cater to the online and digital market. This means the competition online can get quite cutthroat. A poor first impression of your website is enough to lose a significant amount of traffic (and money).

This is what’s great about hiring those with expert knowledge in the field. They’re able to show you top-tier skills that are sure to create a great first impression. What’s even better is that they can also uphold and maintain that in the long run.

Go With Professional Website Design

Professional website design companies can help you get a leg up on the competition. They can design a great UI experience for your users and help you with conversion. SEO and regular maintenance are also par for the course.

At Fishhook Marketing, we have the expertise to help you build a website worthy of Google’s front page. So get in touch with us today, and let’s grow your business together.


10 Common Web Redesign Mistakes and How to Avoid Them

Is your business’s website long overdue for an upgrade?

Redesigning business websites is an important job, but it’s not an easy one. From content strategy to website loading time, there are many factors that a web design agency must consider. Creating a new website design from scratch certainly isn’t for the faint of heart.

Still, even the most challenging task can be managed as long as you’re prepared. The question is, what common web redesign mistakes do you need to watch out for?

To some extent, the answer depends on what kind of website you need to make. Different businesses face different challenges when they set up shop online. Redesigning an online store for an eCommerce business is a completely different process from setting up a simple blog or a photography portfolio site.

However, some challenges are common to most website redesigns. And those are the ones we’ll be looking at today. In this article, we’ll go over 10 different issues and challenges that frequently come up during website redesigns.

Whether you’re reimagining your online store or designing mobile websites, keep reading to find out what the biggest pitfalls are to avoid during redesigns.

1. Not Setting Goals for Your Redesign

A website redesign isn’t something you want to launch into without careful goal-setting first. It’s important to ask yourself why you’re redesigning your site in the first place. Are you hoping to boost your SEO, improve your lead generation, or increase sales?

Perhaps your website is visually unappealing or difficult to navigate. It may be that your site simply looks old and dated. Or your existing site could have a combination of problems that hold your business back from reaching the next level.

Whatever the reasons for your redesign, identifying them at the beginning will help you throughout the entire process. Knowing why you’re redesigning your site will show you what to focus on and what to ignore. Without setting these priorities first, you could end up distracted by a dozen different factors that aren’t important to your end result.

Take a few minutes to dial in on the exact reasons your site needs to be remade. Doing this will make the rest of the task easier.

2. Failing to Write a Redesign Strategy

It’s been said that failing to plan is planning to fail. And nowhere is that more true than in business and marketing. Before you take the first step in rethinking your website, make sure you identify the main tasks in the process.

Identifying your priorities for the redesign is the first step to creating a strategy. If you took our advice about setting goals for your new site, then you’ve already done this. Now, figure out how you’ll create the new site step-by-step in such a way that each of those objectives is reached.

Part of creating a redesign strategy should involve evaluating the strengths and weaknesses of your current site. Examine your analytics and feedback data from previous versions of your website (we’ll talk more about this later on). Knowing where you need to improve and what you’re already doing well is essential to directing your attention effectively.

3. Setting an Unrealistic Launch Date

It’s usually a good thing to be ambitious when starting a new business project. Setting a challenging goal for yourself to reach towards can stimulate new growth and improve success. But it’s important not to be too optimistic, especially where things like launch dates are concerned.

If your website redesign is part of a broader business relaunch or marketing tactic, you may be eager to tell the world about your plans. Planning a public launch, even for something as simple as a website, can be an exciting way to promote your brand. But remember to keep your intentions grounded.

Even if your website relaunch date is strictly for internal planning, it’s important to be realistic. You need to give your team plenty of time to get the job done well. Creating a tight deadline can result in unnecessary pressure and poor results.

4. Miscalculating the Necessary Budget

There’s no doubt about it: good web design costs money. Gimmicks like pre-made website templates that you can use for free rarely produce professional results. To get the website your brand deserves, you must be prepared to invest in it.

Fortunately, good web design services are within reach of just about any business’s budget. But it’s wise to be prepared to spend more than you expect, just in case. Much like setting an overly tight deadline, creating a needlessly limited budget can set you up for failure.

Of course, the final cost of website building will depend on the type of business you run. A simple freelancer portfolio will cost a lot less to set up than a complex eCommerce sales machine. The important thing is to have realistic cost expectations and to leave room in your budget for unforeseen expenses.

5. Not Optimizing for Lead Generation

Your business’s website should be its best salesperson. It shouldn’t just look nice and use the latest technology. It should also be an effective lead generation machine.

If you fail to optimize your new website for bringing in leads, you’ll be wasting its potential. One of the most important things a website can do is attract new prospects and get them to hand over their information for future sales. A website redesign is a perfect opportunity to optimize this side of your business.

The graphics, formatting, and text you use will all play a role in acquiring leads. The content your produce on your site will also have a big part to play, as we’ll talk about next. The important thing to remember is to make sure every element on your site works together cohesively.

This is another area where you’ll want to look at your current and previous website designs and their performance. Where does your existing website excel at generating leads, and where does it need improvement? Make sure you learn from your successes and your failures alike as you create your new site.

6. Overlooking Content Strategy

A common mistake made by inexperienced web developers is choosing design over content. But the content you publish on your website is a key part of generating leads and making sales. To make the most of your website redesign, you’ve got to build it with your content strategy in mind.

There are different types of content that you can publish to attract leads and customers. Some businesses focus almost entirely on blogging to get attention, while others run podcasts or YouTube channels. The kinds of content your business creates should inform the design decisions you make for your website.

To take full advantage of your content marketing strategy, make sure you work with a design agency that knows what it’s doing. The last thing you want is to end up with a pretty website that doesn’t promote your content or capture new leads.

7. Failing to Simplify Your Site’s Design

One of the best things you can do with a website redesign is to simplify your site. Poorly made websites often suffer from an overabundance of features, options, and visual elements. For best results, you should try to give your site visitors as few options as possible while still getting desirable results.

Cluttered and overly complex webpages can overwhelm visitors. Websites like these often suffer from a high bounce rate, meaning people click onto the site from search results only to click the “back” button or navigate away. If your existing site has a high bounce rate, complexity might be its problem.

Once again, the best solution for avoiding an overly complex site is to work with an experienced developer. Ideally, find an agency that specializes in generating leads and sales through web design. This can ensure you get the results you need for your business.

8. Not Prioritizing the Mobile Experience

As you’re probably aware, most web browsing doesn’t take place on desktop computers these days. Instead, people often browse the web on their phones or other mobile devices. This trend towards mobile browsing has shaken up several industries, especially where digital marketing is concerned.

You’ve probably also heard about the importance of responsive web design. A responsive website automatically adjusts to fit the size and ratio of any screen. While responsive design is very important, it only scratches the surface when it comes to mobile-optimized web design.

To make the most of the traffic to your site, it needs to be optimized for viewing on mobile devices. This means little details, like text size and image placement, need to be altered to create a positive mobile browsing experience. You can’t accomplish this through responsive design alone—you need a skilled developer to optimize your site for all browsers.

9. Forgetting Previous Analytics and Feedback

Even when you’re designing a new website from scratch, you need to study any data you have from previous site designs. If you have a software tool like Google Analytics set up, it can tell you how people respond to and behave on your site. You can use this data, along with any user feedback you may have received, to improve your new website.

Analytics and visitor feedback can help you understand what’s already great about your existing website. They can shine a light on the expectations and experiences people have when they visit your site. This knowledge can be used to inform your redesign plans, ensuring you don’t leave out anything important.

With your new website, all the weak points that held previous versions of your site back should be eliminated. But any strengths and advantages your old site versions had should be carried over to the new design. This is critical for ensuring your existing customers have a positive experience on your new site.

10. Failing to Test the New Site

Last but not least, no business website redesign is complete without careful testing. Launching your new website and promoting it without testing it thoroughly first can lead to all kinds of problems. Even the most careful redesign is bound to have a few bugs at first, so testing is required to iron these out before it goes public.

Rigorous testing should involve browsing through every part of the website from many different kinds of browsers and devices. Each feature and element should be tried out to make sure it works. Ideally, this should be done by multiple people, and more than once, to ensure nothing gets overlooked.

The good news is, if you followed all the other advice on this list, you shouldn’t have many problems to work out by the time the new website is complete.

Avoid Web Redesign Mistakes With Fishhook Marketing

By now you know about 10 of the biggest web redesign mistakes businesses and web designers need to avoid. From failing to set appropriate goals to skipping adequate testing, these tips should help you get moving in the right direction.

However, this list only scratches the surface. The reality is, there are countless little errors and unforeseen mistakes that can wreck your redesign plans. Unless you’re an experienced web designer, it would be nearly impossible to avoid them all.

Fortunately, Fishhook Marketing can do the work for you. Contact us today and let us build a website your business deserves.

How to Choose a Website Design Service for Your Business

How to Choose a Website Design Service for Your Business

Websites act as the home base for a company’s entire digital presence, so it may shock you to learn that less than two-thirds of small businesses have a website.

Well, in order to get ahead of the competition, having a proper website is absolutely critical. Luckily, it’s never been easier to find the right website design service for your company. Let’s talk about how to find the right people for your website needs.

What Should I Look For?

When choosing a web design service, it’s important that you know what you’re looking for. If you’re not big on tech, it may sound confusing to you, but don’t worry. We’ll make it easy.

There are certain services that any modern business should be seeking for their websites, as they are critical for keeping up with your competition. Here are a few of the most important ones.

SEO Services

In today’s world, hiring web design services without SEO services is like asking for a pizza with no cheese. SEO is the number one way to build organic traffic to your website, and that’s the best kind of traffic for making conversions and building loyal customers.

Even if you have a solid content marketing strategy, it’s important to remember that your website is the backbone of your SEO value. The best fishing blog ever could never see the first page on a relevant Google search because they didn’t take the time to optimize their site.

Because of this, you need to find a company that takes your SEO strategy as seriously as you do, as the benefits of building a quality SEO site could last you for years to come. Here are a few things to review.

Mobile Design

This is a deal-maker or a deal-breaker. 56% of all traffic comes from mobile devices, making responsive mobile design a top priority for both your business, your users, and Google.

Because the majority of traffic comes from smartphones and similar technology, it’s critical that a website be optimized for both. This will allow for faster loading times, easier navigation tools, and a better fit for mobile screens. This will only help with user experience, user retention, and your site’s overall SEO value.


If you’re looking for a website redesign, do they offer SEO audits on your existing website? This is a great way to limit the amount of work that needs to be done, save you some money, and get the best results possible.

They may find 404 redirects, a more simplified navigation system to use, and a couple of slow pages, and be able to dramatically improve your website with a few tweaks instead of recreating the entire site.

If you are getting your website designed for the first time, this service will also allow you to go back to your web designer after some time has passed and get a quick fix instead of a redesign.


Location is a critical part of SEO, and depending on the nature of your business, you will need a certain breadth of experience from your web design team.

If they have national, local, and global experience, then you can bet that they offer quality services. If you’re a local business relying entirely on local traffic, it’s very important that they have experience with local SEO. The same applies at the national and global levels.

SEO Tools

Ask them about the SEO tools they use. If they don’t have an answer right away, then this is a red flag. There are plenty of valuable tools out there, and many companies have different preferences. However, if they don’t have a favorite, then their experience is likely outdated.

Responsive Web Design

User experience and SEO go hand-in-hand. Ideally, you want your web design team to focus primarily on user experience, as this will benefit your website’s entire sales prospects.

Having a better user experience will help with ad conversions, SEO prospects, user retention, customer loyalty, and more.  This should include using up-to-date web design tools and having a detailed plan to offer fast load times, clean navigation tools, and more.

Brand Services

Your website is one of the best locations to showcase your brand. If your font, color scheme, tone of voice, and overall aesthetic are uniform across your marketing strategy, then this will go a long way toward building brand recognition and brand loyalty.

The right team will be able to work with your brand image and display it properly all throughout your site. If these are services you are seeking, this will typically require some level of graphic design or marketing experience to pull off correctly, so talk to your web designer and see what they can do.

Niche Services

Are there any services that are specific to your industry or business that you need? Well, make sure they offer it.

For example, you may need a web design company that uses WordPress, one that can create gaming widgets, develop an e-commerce store on your site, or anything else. If you have any specific needs outside of traditional web development, but that will go hand in hand with your website, make sure your web designer can help you.


Now, it’s important to note that years of experience are a great thing, as long as they have been kept up to date. A “good” website from 2005 is very different from a “good” website in 2021. On the other side of the coin, you don’t necessarily want a brand new web designer to handle your entire project.

Ideally, what you want is a team that has several years of experience but who keeps up with all of the latest industry trends. This will give you the best of both worlds, and you can verify their experience by checking some of their more recent examples and references.

Having a proven track record and an established business is the perfect mix to ensure that you’re getting the highest quality.

Also, what kind of experience are they bringing to the table? If you have a team of web developers with little or no marketing experience, this isn’t ideal. Your website should be your top salesperson, and there are plenty of ways to make that a reality, but only if your web designers are viewing your website through a marketing lens.

If they have experience in your industry, great. What’s more important is that they have experience across multiple industries, as this will allow them to combine what they’ve learned from each into one great product.


Lastly, you want to make sure that the cost will fit your web design budget. You can check out their pricing options online or contact the company to ask about their prices. If they review your website or your design ideas, they will be able to give you a better estimate as to what you should expect.

Remember, your website is the center of your entire digital marketing strategy, so the right design is worth the price. It’s recommended that small businesses spend between 7% and 8% of their revenue on marketing, so you shouldn’t neglect the most important part.

How to Find the Right Web Design Services for Your Company

In today’s world, you need to make sure that you’re both avoiding scams and getting the right bang for your buck. There are plenty of “web design companies” out there who will use all the right words to sound legit, but they may not offer all of the services that you need.

Here is how you can verify that the team you are looking at can offer you the services and experience that your company needs.

Check Their Services Page

Before you dive any deeper, look at the company’s website. First, their website should look like a quality web design team created it. Next, you should check out their services page to see if they offer what you are looking for. This is a good place to start before you look into their history.

If you have a checklist in mind of services you require, this is a great way to weed out potential web designers who don’t match your website’s needs.

Check References

Always check references to avoid scams, gauge customer satisfaction, and understand more about the company. Unlike online reviews, you can ask the questions that you want to ask with references.

If you reach out to their references and ask about their communication, timeliness, and overall experience working with the company, this will give you a good idea of what to expect before your website is launched.

You can also ask about how the website has been performing since it received these services. Keep in mind that it usually takes 4 to 12 months for an SEO strategy to start seeing any benefits, but you can still ask. If you ask a recent client along with a client from a few years ago, this will give you the best idea of how the websites perform.

Ask if their conversion rates improved, if they noticed any difference in their SEO ranking and any other questions you may have.

Read Reviews

Reading online reviews is tricky, as you don’t want to stick to their website, and some reviewers are less than fair. If you only read reviews on a company’s website that specializes in web design, you’re guaranteed to only see what they want you to see.

Because of this, check on other online review pages and see what previous clients have to say about their services. Don’t just look at the star ratings, as some people will leave a one-star for something that won’t affect you at all. Take the time to read through each review in order to get the best idea of the services you’re looking into.

If you check Yelp, Better Business Bureau, and Google My Business, you should be able to get a good understanding of customer satisfaction. If there are no reviews on any of these, or if you can’t find the business at all, this may be a red flag, unless you can verify that the company is new.

Review Their Portfolio

Without a doubt, the best way to get an idea of their previous work is to see it for yourself. If there is no portfolio on their website, as for links to some of their previous client sites and look through them thoroughly.

This is also a great way to gauge some of their SEO skills. When you are provided with links to their previous websites, you can look on multiple devices, navigate through these websites, and put yourself in the shoes of an average user.

This is a great way to judge whether or not you’ll be getting the products you were looking for, especially if the web design company has experience working with similar companies to yours.

If they have a “case studies” section on their website, or if they offer one to you upon request, then you will be able to see these websites’ performance over time, as well, which is even better.

Hire Today!

Now that you know how to choose the right website design service for your company, it’s important to remember that the sooner you do so, the sooner you will start seeing the rewards. SEO and web sales are long-term projects that require effort and patience to see success, and they are well worth the wait. Well, you can always book a free consultation and get started today!