digital marketing funnel

From its brainstorming to its implementation, get everything you need to develop a digital marketing funnel for your business in this guide.

Did you know that more than sixty percent of business owners say that their biggest marketing struggle is generating leads? 

Despite their effectiveness at grabbing the attention of potential customers, many business owners don’t understand how to effectively use marketing funnels. As a result of this, they miss out on making sales.

To help you understand how to build a successful digital marketing funnel, we’ve made a guide. Keep reading and we’ll tell you what you need to know. 

The Basics of What Is a Sales Funnel in Digital Marketing

In the most general sense, a funnel in digital marketing is a strategy that businesses use to turn website visitors into new customers. Those who create successful marketing funnels are able to engage potential customers during each phase of their buying journey. 

There are six important phases of a customer’s buying journey: exposure, discovery, consideration, conversion, customer relationship, and retention. 

It’s essential to build a sales funnel if you want to engage website visitors and turn them into loyal customers. It’s also one of the first things you should create if you are in the process of automating your business

How To Build a Sales Funnel

Before doing anything else, take the time to identify what you want to accomplish by building a sales funnel. For example, maybe you want to increase the conversion rate of your website visitors. 

After defining your objectives, you need to create a format for your funnel. To successfully do this, it’s important to focus on each part of the customer buying journey. 


Every marketing funnel should start with the exposure phase of the buying journey. This is because there is no way to sell something to somebody if they aren’t yet aware of your business. 

There are many strategies you can use to get the word out about your product or service. Some businesses create social media campaigns by encouraging influencers to speak about their products. Others run targeted ads on Facebook. 

Regardless of what strategy you use, it’s important to build a stronger presence on Google by focusing on Search Engine Optimization (SEO). To do this, you need to know what keywords people are searching for that relate to your product or service.

By identifying and using these keywords on your website, you’ll increase the chances that potential clients will find your business when performing searches on Google.


Those who are in the discovery phase of the buying journey are aware of your product or service. They’ve visited your website, but they still aren’t interested in buying anything. Therefore, your goal should be to create content that makes them want to know more about your company. 

There are many types of content that you can create, such as ebooks, quizzes, and free downloads. You can also offer discount codes or hold contests to encourage potential customers to engage with your company. 

Regardless of what strategy you choose during this phase of the buying journey, it’s essential that you encourage website visitors to leave their email addresses if you want them to interact with your sales funnel


Those who are in the consideration phase of the buying journey are aware of your company and understand that you have a product or service that can help them out. 

Your job is to offer information and support that will help them make their decision to buy what you’re selling. The best way to do this is by showing them how your product or service can solve their problems.

Explain the benefits of what you’re offering. Tell your potential customers how your company is better than similar companies. It’s also a good idea to create a list of Frequently Asked Questions (FAQ) that address potential hangups that potential clients might have. 


This is the stage of the customer buying journey where you need to encourage leads to make a buying decision. This is an ideal time to start offering content that is personalized. You can do this by guiding your leads to a landing page that is optimized to increase conversion rates

One easy way you can convert leads into customers is by offering free trials. It’s also important that your marketing language during this phase is focused on the results that your potential customers will experience with the help of your product or service. 

Customer Relationship and Retention

Once you’ve started converting leads into customers, it’s essential that you focus on building a relationship with them. You can do this by showing the client how to make use of your product to resolve their problems. 

Many businesses do this by creating drip campaigns. By sending several follow-up emails to customers to explain how to use your product or service, customers are more likely to understand that your company truly wants to help them. 

Remember to stay in touch with your customers. You can do this by sending out periodic personalized emails. All you need to do is create a drip for each client base that has purchased a certain product.

It can also be helpful to survey your customers to find out more about their needs. This will help you to improve your marketing funnel so that you can increase your conversion rates in the future. 

Create a Digital Marketing Funnel Today

If you’ve been wondering how to create a digital marketing funnel, remember that the most important thing is to make sure that potential customers are aware of your brand. You should then create content on your website that generates leads. Lastly, focus on converting leads into sales.

If you’re interested in finding out more about what we have to offer, please don’t hesitate to schedule a call with us. We’re here to help with anything that you might need.