Marketing automation is one of the most powerful tools that marketing and sales departments can use to generate new leads. In fact, according to Annuitas Group, using marketing automation can increase qualified leads by 450% or more! Automation can play a significant role in aligning your sales and marketing departments. This eventually leads to more…
Email marketing is one of the most effective platforms for gaining a positive ROI on your outreach efforts. According to Oberlo, for every $1 you spend on email marketing, you can expect an average return of $42. The problem is that not everyone knows how to utilize email marketing to its fullest capabilities. If used…
You don’t need a blog post to tell you that the US real estate industry is and has been booming for a while now. In fact, as of 2021, the US real estate industry was worth a staggering $3.69 trillion. And with a CAGR of 5.2%, the real estate industry is going nowhere but up….
Did you know that businesses that nature their leads get 50% more sales at 33% lower costs? Lead generation for manufacturers is essential to success in today’s market. However, manufacturing companies have unique lead generation needs. Not only do you need to reach potential customers early in the buying process, but you also need to…
In 2020 reports showed that software now represents 50 percent of the entire IT industry. With this in mind, what is CRM with marketing automation, and how can it benefit you? When it comes to growing your business, having the right tools at your disposal is crucial. However, with so many different programs to choose from and endless…
In 2020 it was reported that 80 percent of data generated is not being utilized by companies. The question is, how can you use CRM automation to help you to utilize your data? When you think of big clients, you probably imagine attention and adoration. But with bigger clients come higher standards and higher demands….
The business that ignores SEO is the business that leaves serious money on the table. According to Google, 53% of shoppers make a purchase after completing a search. Creating an effective SEO content strategy is essential to any business that wants to rank higher in search engine results and get more traffic (and customers!). This…
Website visitors are 32 percent more likely to leave a site if the load time goes up from one second to three seconds. That’s right. The difference between a potential customer and a would-have-been customer is a whole two seconds. If your company is looking at different website design services, you already know that you can’t mess around…
Are you looking for ways to generate more leads for your business? Leads are the lifeline of any business. Without them, your company will struggle to survive. Unfortunately, lead generation can be pretty challenging, especially if you’re unsure where to start. According to a report, over 61% of marketers find the lead generation process challenging. …
Audience segmentation develops subgroups within your market. Learn how to segment an audience and the benefits of doing so with this guide. Digital marketing is fast on the rise, with spending in the sector poised to grow by close to $129 billion globally between 2021 and 2025. Marketers love this type of marketing because it’s significantly cheaper…