How Marketing Lead Generation and Automation Go Hand-in-Hand
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How Marketing Lead Generation and Automation Go Hand-in-Hand

Marketing automation is one of the most powerful tools that marketing and sales departments can use to generate new leads. In fact, according to Annuitas Group, using marketing automation can increase qualified leads by 450% or more! Automation can play a significant role in aligning your sales and marketing departments. This eventually leads to more…

7 Automated Email Follow-Up Ideas that Will Keep Customers Coming Back
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7 Automated Email Follow-Up Ideas that Will Keep Customers Coming Back

Email marketing is one of the most effective platforms for gaining a positive ROI on your outreach efforts. According to Oberlo, for every $1 you spend on email marketing, you can expect an average return of $42.  The problem is that not everyone knows how to utilize email marketing to its fullest capabilities.  If used…

Lead Generation for Manufacturers: Tips, Ideas, Automation, and More!

Lead Generation for Manufacturers: Tips, Ideas, Automation, and More!

Did you know that businesses that nature their leads get 50% more sales at 33% lower costs? Lead generation for manufacturers is essential to success in today’s market. However, manufacturing companies have unique lead generation needs. Not only do you need to reach potential customers early in the buying process, but you also need to…

CRM with Marketing Automation: How Does It Work?
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CRM with Marketing Automation: How Does It Work?

In 2020 reports showed that software now represents 50 percent of the entire IT industry. With this in mind, what is CRM with marketing automation, and how can it benefit you? When it comes to growing your business, having the right tools at your disposal is crucial. However, with so many different programs to choose from and endless…

What Is Audience Segmentation and How Does It Improve Campaigns?
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What Is Audience Segmentation and How Does It Improve Campaigns?

Audience segmentation develops subgroups within your market. Learn how to segment an audience and the benefits of doing so with this guide. Digital marketing is fast on the rise, with spending in the sector poised to grow by close to $129 billion globally between 2021 and 2025. Marketers love this type of marketing because it’s significantly cheaper…

7 Questions to Ask Before Choosing a Web Design Service
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7 Questions to Ask Before Choosing a Web Design Service

It is important to hire a reliable and professional web design service. Make sure you ask these 7 questions during the hiring process. It takes about 50 milliseconds for someone to form an impression of your company. This means your website needs to have an eye-catching design. Hiring the best professional is essential, or it could end…

The Importance of Local SEO for Your Business
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The Importance of Local SEO for Your Business

Local SEO should be a part of every company’s digital marketing strategy. But why is local SEO essential? Here is a guide to the importance of local SEO. The coronavirus pandemic has pushed more and more consumers and businesses online. That makes search engine optimization more important than it ever has been before. Maybe that…

7 Powerful Tactics and Tools to Increase Lead Conversion
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7 Powerful Tactics and Tools to Increase Lead Conversion

Improve lead conversion, and you’ll generate more income. It’s as simple as that. Here are several strategies to achieve higher conversion rates. Did you know that over 91% of marketers say that their most important marketing goal is lead generation? Unfortunately, lead generation is the biggest challenge for 61% of marketers. If you want your business…

How to Develop an Effective Digital Marketing Funnel for Your Business
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How to Develop an Effective Digital Marketing Funnel for Your Business

From its brainstorming to its implementation, get everything you need to develop a digital marketing funnel for your business in this guide. Did you know that more than sixty percent of business owners say that their biggest marketing struggle is generating leads?  Despite their effectiveness at grabbing the attention of potential customers, many business owners don’t understand…